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Profit from the Core: A Return to Growth in Turbulent Times
by Chris Zook and James G. Allen, coleaders of Bain & Company's global strategy practice.
In this updated edition of
Profit from the Core
, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn — and that a strong core will be the foundation for successful expansion as the economy recovers.
Building on powerful and proven ideas to meet today’s formidable business challenges,
Profit from the Core
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