Business Analytics: Six Questions to Ask About Information and Competition

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The possibilities enabled by business analytics have evolved far beyond business process reengineering. Today, leading corporations are capitalizing on the techniques of business analytics to achieve new breakthroughs in process performance. With the help of up-to-date technology, they use business information differently - discovering hitherto invisible connections and patterns, getting a handle on the true keys to performance, developing new metrics, and managing processes (and across processes) more effectively. Some are reengineering again to take even better advantage of human and technological capability, especially the ability to make informed decisions.

These progressive companies have many things in common about how they operate:

They use sophisticated data-collection technology and analysis methods to wring every last drop of value from their most strategic business processes.
They understand what motivates customers and makes them profitable.
They understand what motivates employees and keeps them engaged and productive.
They don't just track their business - they model it, anticipate how proposed changes will play out, predict and prevent bottlenecks.
They don't just conceive and enact business changes - they experiment to determine the best changes to make and the best implementation methods.
They don't just provide managers with reports - they distribute information and analytic tools to decision-makers at every level, so employees can act upon evidence and make better decisions day-in and day-out.

Download this white paper to explore the six questions you should be asking yourself about information, competition, and business intelligence:

Where should we leverage business analytics? (the answer may surprise you)
Why now?
What's the payoff?
What information and technology do we need?
What kinds of people do we need?
What roles must senior executives play?

Each section is devoted to exploring one of these key questions, and provides guidance on determining how to best identify your needs and opportunities with additional, more in-depth questions to ask.

Includes examples of successful business analytics initiatives.

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