MBT Editorial Video Webcast: How PLM satisfies the need for successful product launch

Numerous studies have shown that anywhere from one third to one half of all newly introduced products fail to reach projected profit goals. Companies that consistently achieve better than average new product success rates have one thing in common: they have mastered the use of product lifecycle management (PLM) software.

Over the years, PLM software has evolved from a mere tool for automating the creation and sharing of design data within engineering groups. Today's state-of-the-art PLM systems allow everyone who has a hand in making a successful product-from salespeople and production personnel to customers and suppliers-to share their ideas about the product at the earliest stages of its development. The result is more products that customers actually want to buy getting to market in shorter periods of time. View this video webcast to learn how market leading companies are using PLM software to develop processes that greatly increase their chances of turning out successful new products.

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